Delivering Sustainable Investments Since 1982SM

Facebook

Facebook

Facebook provides the largest social network in the world allowing people to connect and share their opinions, ideas, photos and videos through mobile devices, personal computers and other surfaces. The company’s products include Facebook, Instagram, Messenger, WhatsApp and Oculus. Facebook also sell advertising placements to marketers enabling them to reach people based on a range of factors. Based in California, Facebook has over 17,000 employees.

Facebook has redefined data center infrastructure and has shared its innovations with the public.  The company’s data centers enable lower costs and lower energy and water consumption while serving more users.  In fact, Facebook reports that its fleet-wide Power Usage Effectiveness (PUE), a measure of a data centers energy efficiency, is 1.09 compared to the industry average of 1.50.  Not only does the company aim to operate the most efficient data centers it also aims to power them with renewable energy.  Facebook aims to achieve 50% renewable energy consumption in its data centers by 2018 and has a long term 100% renewable energy commitment.   For a company whose business model is based on collecting and sharing personal information; data privacy is an important issue.  To mitigate its data privacy risks, Facebook has a VP & Chief Privacy Officer in place, a Board Level Committee focused on the topic and a clear and transparent Data Policy.

While the company has a transparent Data Policy, Facebook fails to disclose the volume of data and nature of content it removes or accounts it restricts due to the enforcement of its own terms of service.



Industry: Information Technology
Country: United States
Website: http://www.facebook.com
Disclaimer:

To the best of our knowledge the above information is accurate and was obtained from sources we believe to be reliable. Neither the information presented above nor any opinion expressed shall be construed as an offer to sell or a solicitation to buy the security. The views expressed are those of portfolio management as of 06/30/2017 and may not reflect current opinions or subsequent events.


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